Posts by: admin
Last week I was asked by a media friend in Israel if I would contribute to a paper about where media will be in five years. My answer was that five years is a long way off, and way too distant a horizon to be thinking about media. (But it’s still a hellova a measuring [...]
Continue Reading →In this week’s New Yorker, James Surowiecki on his Financial Page has an article, “Soft In The Middle” that is entirely about theWarshawCurve!!! Okay, okay, it’s not actually about TheCurve — but Surowiecki’s article describes exactly the same phenomenon — about how, when it comes to consumer products: While the high and low ends are [...]
Continue Reading →NBC’s coverage of the 2008 Beijing Games clearly sits at the very far right-hand side of The Curve: it’s high-end production by the best producers, directors and announcers (especially Al Trautwig) in television. Now, I’ve been reading a lot of interesting articles about NBC’s ratings success with these Olympic Games (including this terrific piece in [...]
Continue Reading →As I wrote earlier, it will be interesting to see how Apple publicly responds to its disastrous rollout of MobileMe. Remarkably, most of the MSM still hasn't reported on it — actually, given the extent of the problems, it's more astounding than remarkable — but it is a story, and David Pogue of the NY Times has posted an [...]
Continue Reading →This will (probably) be my last post about what David Pogue has labeled their “MobileMess,” i.e. Apple’s disastrous rollout of MobileMe. Since I’m not a techie, rather than focus on the product side of the company’s recent stumble, I’ve been focusing on aspects of Apple’s marketing that I think have been previously overlooked. (See Apple [...]
Continue Reading →As mentioned in previous posts ("Other Sectors Following The Curve?"), a few contributors have used The Curve to look at the the consumer electronics market. That makes sense if you think of the various low-end vs. high-end, cheap vs. premium, electronic products that you can choose between when making purchase decisions: inexpensive digital cameras (vs. high-end Nikon [...]
Continue Reading →In the 1960s, a small number of absurdly gifted writers began to change the definition of journalism. Using literary techniques found more frequently in novels than the New York Times. Tom Wolfe, Norman Mailer, Dick Schaap, Jimmy Breslin, Hunter Thompson and George Plimpton were at the forefront of what quickly became called “New Journalism.” “Participatory [...]
Continue Reading →As I mentioned at the end of the post before last ("Content is No Longer King"): Being able to create high-quality content is a big advantage, but it's not the endgame. On the web it's less and less about creating and more and more about Aggregating … Curating … Annotating … and Facilitating. That's a [...]
Continue Reading →Once again, let me say right off the top: I'm not bashing content. Heck, I've devoted the last 25 years of my life to it — back when it was just called "writing" and "programming," and stuff like that. Content is still key. But too many media companies are failing to make the most of [...]
Continue Reading →And I’m not just saying that because I’m about a decade sick of the old cliché. Content is still key, but the king’s crown now belongs to Utilities (features and functionalities). To help prove the point, here are two interesting items that were put together by one of the fastest minds I know (Mr. Russell-Foltz [...]
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