Posts by: admin
When thinking about trends my mind always wanders to one of my favorite scenes from the Beatles' first feature film, "A Hard Days Night" (1964). Here's the set-up for this brief, absolute gem of a scene that's all about trends and the people who spot and market them: Just hours before the Beatles are to [...]
Continue Reading →Some more folks are beginning to look at "The Curve" as a lens through which to observe consumer consumption in more than just the media space. Makes sense, as the cost of production and distribution drop, and goods become mass produced commodities in many more areas than just entertainment. Much more about it on the LEADSExplorer [...]
Continue Reading →Adam Park recently applied the High-End/Low-End/No Middle paradigm of The Curve to the marketing and consumption of consumer products in the consumer electronics sector. It's an area that I've been talking about with some of my clients, but had yet to write about. As Adam notes on his blog: If you chart the customer distribution [...]
Continue Reading →(If you’ve already read this post, just skip to the UPDATE at the BOTTOM.) What is the Warshaw Curve? (Or, perhaps more to the point: Why?) Well, the modestly named Warshaw Curve is two things: First, it’s a pattern of content consumption. More specifically, it’s the contrast between two different patterns of video content consumption: [...]
Continue Reading →Here at CES in Las Vegas, Sling Media is showing off their new "SlingCatcher" — the reverse cousin of their Slingbox. While the SlingBox let's you watch your home TV on your computer — even if you're on the other side of the globe — the SlingCatcher lets you play anything from your computer on [...]
Continue Reading →Steve Bryant,who writes Hollywood Reporter's terrific "Reel Pop" blog has some interesting observations and supporting statistics re The Curve. (Thanks, Steve.)
Continue Reading →(If you've already read this post, just skip to the UPDATE at the BOTTOM.) What is the Warshaw Curve? (Or, perhaps more to the point: Why?) Well, the modestly named Warshaw Curve is two things: First, it's a pattern of content consumption. More specifically, it's the contrast between two different patterns of video content consumption: [...]
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