Douglas Alden is an Executive Producer at ESPN. He is also a digital strategist, working with media, commerce and technology companies, and a contributing writer for Fortune Magazine where he has written about media, technology and popular trends (under the name Douglas Alden Warshaw).
Douglas has been successfully creating, developing and selling award winning content for television, film, print and pure digital, launching interactive companies, designing cutting-edge interactive applications and websites, forging strategic content partnerships, and creating innovative marketing campaigns over multiple media platforms for over three decades.
As a television programmer, producer, writer and director, Douglas has won 3 Emmy Awards and received 12 Emmy nominations for his work at ESPN, NBC Olympics, ABC Sports, ABC News & Special Events and Classic Sports Network (now ESPN Classic), where he was a founding member and served as Senior Vice President, Programming & Production for the launch of the network through it’s first five years and its sale to ESPN.
Douglas began his television career in 1979 at ABC News in the Special Events & Political Unit where he worked on the coverage of the 1980 Presidential Campaign, the Iranian Hostage Crisis and the launch of the first Space Shuttle, before moving on to cover the sportsworld as Dick Schaap’s producer. Dick and Douglas were production partners and best friends for two the next two decades.
Online Douglas has created and repositioned companies, and created innovative marketing campaigns that have garnered both press and results for HBO (“The Sopranos” and HBO Boxing), Showtime Networks, E!Online and Victoria’s Secret, among others. He also has been the Chief Digital Officer for Maxim and Blender magazines, and the EVP Marketing & Sales for Interactive Video Technologies (IVT).
In 2005 Douglas co-founded Motionbox.com, a personal video-sharing service and community website in the forefront of the user-generated video revolution. The company was sold to HP in 2010 and now is the video backbone of HP’s SnapFish.com consumer photo and video site. Under his leadership as Chief Marketing Officer & Head of Business Development, Motionbox was the first user-generated video site to partner with a major media company, enabling NBC Universal’s Owned & Operated stations to combine their assets with user-generated videos, and safely expand their brands into the exploding world of user-generated video on the web.
As a media consultant, Douglas has worked with clients as varied as HBO, Showtime, ESPN.com, the U.S. Olympic Committee, College Sports Television, CNBC, the Gagosian Gallery, and private equity firms specializing in media and communications investments, including the Quadrangle Group and Allen & Co.
As a digital strategist and consultant for the Gagosian Art Gallery from 2010-2013, he helped direct and oversee the gallery’s worldwide digital transformation. Partnering with leading interactive creative and infrastructure firms, Douglas conceived of and co-created the gallery’s award-winning iPad magazine, rebuilt and expanded the functionality of the gallery’s website, built the gallery’s web store, conceived and helped design the gallery’s proprietary database program (integrating finance, sales and digital image storage), and evolved the gallery’s digital communications strategy.
Douglas is a contributing writer to Fortune Magazine, where he writes on media, technology and digital trends. His writings on sports, race, journalism and theater have appeared in the New York Times and GQ Magazine, and his musings about media trends, along with theories and their practical applications in the contemporary media world, can be read on this site’s blog and on theWarshawCurve.com.
Douglas has an A.B. from Princeton University in Politics (Magna Cum Laude). He lives in New York City with his wife and two daughters.
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