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As mentioned in previous posts ("Other Sectors Following The Curve?"), a few contributors have used The Curve to look at the the consumer electronics market. That makes sense if you think of the various low-end vs. high-end, cheap vs. premium, electronic products that you can choose between when making purchase decisions: inexpensive digital cameras (vs. high-end Nikon [...]
Continue Reading →In the 1960s, a small number of absurdly gifted writers began to change the definition of journalism. Using literary techniques found more frequently in novels than the New York Times. Tom Wolfe, Norman Mailer, Dick Schaap, Jimmy Breslin, Hunter Thompson and George Plimpton were at the forefront of what quickly became called “New Journalism.” “Participatory [...]
Continue Reading →As I mentioned at the end of the post before last ("Content is No Longer King"): Being able to create high-quality content is a big advantage, but it's not the endgame. On the web it's less and less about creating and more and more about Aggregating … Curating … Annotating … and Facilitating. That's a [...]
Continue Reading →Once again, let me say right off the top: I'm not bashing content. Heck, I've devoted the last 25 years of my life to it — back when it was just called "writing" and "programming," and stuff like that. Content is still key. But too many media companies are failing to make the most of [...]
Continue Reading →And I’m not just saying that because I’m about a decade sick of the old cliché. Content is still key, but the king’s crown now belongs to Utilities (features and functionalities). To help prove the point, here are two interesting items that were put together by one of the fastest minds I know (Mr. Russell-Foltz [...]
Continue Reading →When thinking about trends my mind always wanders to one of my favorite scenes from the Beatles' first feature film, "A Hard Days Night" (1964). Here's the set-up for this brief, absolute gem of a scene that's all about trends and the people who spot and market them: Just hours before the Beatles are to [...]
Continue Reading →Some more folks are beginning to look at "The Curve" as a lens through which to observe consumer consumption in more than just the media space. Makes sense, as the cost of production and distribution drop, and goods become mass produced commodities in many more areas than just entertainment. Much more about it on the LEADSExplorer [...]
Continue Reading →Adam Park recently applied the High-End/Low-End/No Middle paradigm of The Curve to the marketing and consumption of consumer products in the consumer electronics sector. It's an area that I've been talking about with some of my clients, but had yet to write about. As Adam notes on his blog: If you chart the customer distribution [...]
Continue Reading →(If you’ve already read this post, just skip to the UPDATE at the BOTTOM.) What is the Warshaw Curve? (Or, perhaps more to the point: Why?) Well, the modestly named Warshaw Curve is two things: First, it’s a pattern of content consumption. More specifically, it’s the contrast between two different patterns of video content consumption: [...]
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