DOUGLAS ALDEN WARSHAW is the Founder of JOCKIPEDIA.com & TheJockosphere.com and First-Person Communication, LLC, a media and consulting firm that combines editorial and technology expertise to enable high-profile individuals, athletes, artists, musicians and executives to create and control their personal communication through state of the art new media platforms.
He is also the Co-Founder of Motionbox.com, a personal video sharing site, which also powers video for AOL, Beebo.com and Shutterfly.
Online and off — for television, film, print and pure digital — Mr. Warshaw has been successfully creating, developing and selling award winning content, designing websites and cutting-edge interactive applications, forging strategic content partnerships, and creating innovative marketing campaigns over multiple media platforms for over twenty five years.
During his career, Mr. Warshaw has won 4 national Emmy awards and received 12 Emmy nominations for his producing, writing, and directing. He has been a founding member and senior executive of one of the great cable television succcess stories. And online he has created and repositioned companies, and created innovative marketing campaigns that have garnered both press and results.
As a media consultant, Mr. Warshaw has worked with clients as varied as HBO, Showtime, ESPN.com, the USOC, College Sports Television, CNBC, and private equity firms specializing in media and communications investments, including Quadrangle Group and Allen & Company.
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In 2005 Mr. Warshaw co-founded Motionbox.com, a personal video-sharing service and community website in the forefront of the user-generated video revolution. Under his leadership as Chief Marketing Officer and head of Business Development, Motionbox was the first user-generated video site to partner with a major media company, enabling NBC Universal’s Owned & Operated stations to combine their assets with user-generated videos, and safely expand their brands into the exploding world of user-generated video on the web. Today, Motionbox.com power's AOL's, Beebo.com's and Shutterfly's online video solutions.
In 2007-2008 Mr. Warshaw served as Chief Digital Officer of the Alpha Media Group (Maxim, Stuff and Blender magazines), where he oversaw all digital initiatives: Internet, video and mobile.
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Mr. Warshaw was also a founding member of Classic Sports Network, where he served as SVP of Programming & Production for the network’s first five years, from 1994 through 1999. At Classic, he pioneered ways of presenting existing video programming, by not simply replaying it but making it come alive, creating a wide variety of long-running programming from talk shows, to documentary series, to game shows, award specials and live event coverage.
Licensing and acquiring libraries and programming from the vaults of NFL Films and other leagues, ABC Sports, other television networks and film studios, Warshaw led the team that turned those acquisitions into innovative programs that quickly won the fledgling network a passionate following, distribution and its first national Emmy Award nomination after only one year. At Classic he also served as the acting head of the network’s on-air promotions department and was instrumental in the company’s sales & marketing strategies and initiatives. In 1998, Classic Sports Network was acquired by ESPN for $185 million.
After leaving Classic Sports, Mr. Warshaw from 1999-2001 served as the EVP of Business Development & Content Strategy for IVT (formerly Softcom), an interactive technology company specializing in streaming media software applications. As a senior member of the executive team, he worked closely with the company’s marketing and product development groups, shared responsibility for evaluating strategic partnerships, and was co-author of Softcom’s Business Plan for the company’s Series-B financing, raising $27.5 million.
Focusing on the Media & Entertainment market, Mr. Warshaw leveraged his experience as a television programmer and producer to create deals, design applications and oversee the company’s overall content strategy. He brought to IVT a wide variety of clients, many making their first forays into the interactive video world. His clients and projects included: HBO’s “The Sopranos”; HBO’s “World Championship Boxing”; Showtime Network’s original dramatic series: “Resurrection Blvd.” and “Beggars & Choosers”; Universal Music’s “GetMusic.com”; Barnes & Noble’s BNTV.com; Home Shopping Network’s HSNsports.com; and Victoria’s Secret. Warshaw also created and oversaw the company’s professional services division of 40-plus employees, and worked closely with the company’s Interactive Television team.
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Mr. Warshaw began his career at age 17, working as an editorial assistant for Dick Schaap at Sport Magazine in 1976.
In 1979 he joined ABC Network News’s Special Events Unit, and became the network news division’s youngest producer, at 23, covering events ranging from Presidential Elections to the release of the hostages from Iran, and working on a new satellite driven program called “America Held Hostage,” which would eventually become better known as “Nightline.”
At ABC News, he reunited with Dick Schaap, becoming his producer in 1982. Together they produced more than 150 stories for programs such as “ABC World News Tonight,” “Weekend News,” “Nightline,” “Good Morning America, “20/20” and “This Week with David Brinkley.” He and Dick Schaap would continue to work together for much of the next 20 years.
After ABC News, Mr. Warshaw went on to produce and develop programs for ABC Sports, ESPN and NBC Sports, and NBC Olympics, winning Emmys for his long-form documentary work and sports news coverage.
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Mr. Warshaw holds a B.A. (magna cum laude) from Princeton University.
His writings on television, race and Off-Broadway Theater have appeared in the New York Times and GQ Magazine, and his musings about media trends, along with theories and their practical applications in the contemporary media world can be read on theWarshawCurve.com.
Mr. Warshaw lives in New York with his wife, Melissa Lazarov, who is the worldwide Director of the Gagosian Art Galleries (New York, Los Angeles, London and Rome), and their two daughters, Amelia and Lily.
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